What’ll it take to get you to walk into a car dealership? Decades ago, not much—a radio ad, a jingle, maybe a well-punctuated classified ad. Now, however, automakers are hiring “drift mobs,” recreating Ayrton Senna’s most famous performances, and proving that bad weather will never get in the way of having a good time.
Here are some of our favorite modern car commercials—what are yours?
Try as they may, manufacturers often have difficulty linking past to present. As Ferrari and Shell proved during the 60th anniversary of their partnership, all you need is a truck full of vintage Formula 1 cars, the cooperation of local governments from around the world, and one bemused gas station attendant.
The secret to good advertisements is having good products. The Cayman GT4, left, and the 911, right, are certainly good products—and their commercials are as epic as you’d expect. In our minds, the 911 commercial on the right should be required viewing for anyone who’d like to take a Porsche home…
I consider any marketing materials—even YouTube clips—to be “commercials” for car brands, especially when that brand has no TV commercials. This is a 0-186 mph-0 run in the Koenigsegg One:1 uploaded to the marque’s channel and titled, “Full noise edition”.
Watch the driver’s hands…
This is exactly how we imagine Formula 1 drivers behave away from the track, right?
It’s only a car, right? Right.
What’s your favorite modern car commercial?
